Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
Founded in 1998 by two Ph.D. students at Stanford University, Google has risen to become more than just a household name. Today, Google stands strong as an empire, armed with a vast arsenal of products and devices. In 2006, we … Continue reading
Posted in: Search Marketing
Leave a comment
I joined Elliance 6 months ago, and am learning something new every day. The one big thing I’ve learned, which sets us apart from anywhere I’ve worked in the past, is that marketing is no longer just about persuading human … Continue reading
Posted in: Search Marketing
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading
Google recently introduced a secure search protocol – meaning that every search performed on Google is now secure. Any keyword typed in as a Google search will be listed as “not provided” to the website owners using analytics software. This … Continue reading
Posted in: Google secure search, Search Marketing
Comparing last four months of pre-launch and post-launch analytics data of recently launched responsive website for a client, revealed some interesting insights. Website traffic remained unchanged Share of Mobile traffic increased Share of Direct traffic increased Shift in Desktop traffic … Continue reading
Posted in: Analytics and Metrics, Search Marketing
There are multiple approaches to building a successful brand for a college or university. I work with brand specialists, designers, writers and content marketers who all have different opinions on what is important to a higher education brand. But from … Continue reading
Posted in: Search Marketing
If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are gone in a flash. Blogs squabble and … Continue reading
Posted in: Marketing Strategy, ROI, Search Marketing
Let’s talk for a minute about the word “online” in the world of SEO. Online education isn’t what it used to be. Students, parents and educators alike are embracing the benefits of taking classes online, at a distance, as scheduling … Continue reading
Posted in: Analytics and Metrics, Search Marketing
We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working. When I ask them about their current enrollment marketing … Continue reading
A typical Google results page includes ten organic results along with sponsored ads on the top and right hand side of the page. Out of millions of webpages out there, Google selects the top ten pages for page one results … Continue reading
Posted in: Search Marketing, Snippet Marketing