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Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly … Continue reading
Posted in: Brand Voice, Branding, capital campaigns, digital communication, Higher Ed Marketing, Higher Education Branding, social media strategy, Storytelling
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A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand … Continue reading
Former Indiana University basketball coach Bobby Knight famously said to an audience of newspaper reporters, “All of us learn to write in the second grade. Most of us go on to greater things.” Part joke, part poisoned-tipped joust, the heralded … Continue reading
For an ad lover and athlete like myself, the olympics are like super bowl, but better — I get to experience great ads for two weeks straight. (The only difference is the advertisement restrictions that the International Olympic Committee for non-sponsors but this … Continue reading
Posted in: digital communication
With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the … Continue reading
Posted in: digital communication, Digital Marketing
Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading
Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications … Continue reading
Posted in: digital communication, Digital Marketing
A few weeks ago, I wrote about the need for judicious consideration of whether to embark on an app-building journey or build a mobile-friendly website. A couple of days later, Buzz Andersen at Tumblr said something in an interview that … Continue reading
Posted in: digital communication, mobile, user experience, ux
In today’s revolutionary new marketing landscape, consumers have become more confident, capable and impatient. They know what they want, based on the fabulous wealth of data in search, and the trusted reviews of their peers in social networks. Even while … Continue reading
Posted in: Analytics and Metrics, digital communication
PR 2.0 is the science of influence by going direct to consumers and end-customers, by-passing traditional media influencers. It recognizes that people now trust peers more than authority. In contrast with the mass communications style of the traditional public relations, … Continue reading
Posted in: digital communication