At Elliance, a Pittsburgh-based digital and paid marketing agency, we create unique landing pages for each of our higher education marketing clients as part of our paid digital campaigns. Along with distinctive elements for each landing page which give it an individual flavor, there are common features which consistently work very well in attracting and engaging prospective students. Here are some best practices that we follow when creating these higher education paid landing pages for our clients: Clear and Concise Argument Construction: The argument construction for each landing page depends on the client’s situation and target audience. We consider who we are trying to attract, such as undergraduate students, adult students, first generation students, or graduate students, etc. A one size fits all approach does not work.  Examples of landing pages from 3 of our clients which show how different audiences are addressed: Maker Culture at Capitol Technology University: The culture at Capitol Technology University is focused on providing a … Continue reading →