Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.Organic rankings are trusted more, clicked more and convert three-folds better than paid ads. This is precisely why smart colleges and universities take the long view. They develop a plan that goes after the lowest hanging fruit first (local rankings), then harder-to-achieve rankings (regional), and finally the hardest-to-achieve national, international and reputation rankings. They follow the age-old wisdom: slow and steady wins the race.

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