Ideas, musings and inspirations.

In our 20+ year history of building websites, almost all our clients were initially skeptical about the return on investment from a website redesign; they underestimated the impact the new website would have on their business. After a year or … Continue reading

Come January 20th hate will have a new home. It’s called the White House. Not every person or even the majority of people who voted for Donald Trump is hateful, but haters do love him. They see a guy who … Continue reading

Organizations, like people, create their own destiny. After serving hundreds of clients over twenty years, reading over one thousand autobiographies of entrepreneurs and successful businesses, here is what I’ve come to understand about destiny in the lives of organizations. Organizations … Continue reading

Posted in: , ,

With Super Bowl weekend upon us, our eyes will take to the screen to watch with great anticipation…the commercials. This year, at a time when a lot of people are saying traditional advertising is dead, advertisers are ponying up $4,500,000 … Continue reading

With the holiday rush upon us and a new year quickly approaching, taking a moment to reflect on past victories and envisioning future endeavors is a welcome pause. Changing behavior, enacting new ideas and nurturing relationships should be at the … Continue reading

Posted in: ,

I’m an average guitar player. Some might say very average. But I can play in a support role to almost anyone. Why? Because I have enough basic knowledge about music theory that if someone says to me, “We’ll be playing … Continue reading

Posted in:

Higher education institutes are generating data from a variety of sources: CRM data, web analytics, enrollment data, student data, LMS data and alumni data. All this information is causing a data glut where data is being gathered, stored and forgotten … Continue reading

Posted in: , ,

Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed … Continue reading

I have four pieces of advice. Pilot then scale First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen … Continue reading

Posted in: ,

The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no … Continue reading

Posted in: , , , , ,