As a leading social media agency for manufacturers and industrial companies, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a industrial company’s primary social media channels, profiles, […]
As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social […]
Communicating before, during and after a capital campaign requires the kind of symphonic thinking that author Daniel Pink explores in A Whole New Mind: Moving from the Information Age to the Conceptual Age. Strategic visions and campaign priorities can quickly deconstruct into campaign inventory and itemization — losing all connection to a larger and more […]
In just nine months of existence, Instagram Stories has gained over 200 million daily active users. How can we use this medium in higher education marketing?
Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you to connect with your fans, friends and followers by sharing real-time video of what you’re […]
Not since radio in the 1920s and television in the 1960s has a medium played such a significant role in a presidential election. In February, copywriter Erin McCarthy discussed how social media, particularly Snapchat, was changing how voters follow election results, but social media has also transformed campaigns themselves in ways that were unimaginable just […]
A report from Syncapse states that the average value of a Facebook fan is $174. How is your social media campaign stacking up?
With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand awareness: The sharing mechanism on most social media channels becomes the vehicle, which transports your […]
I have to imagine that @sweden’s citizen-driven Twitter “experiment” is waking up many a marketing director’s concerns about social media—ergo their brands—in the hands of the masses. As part of its Curators of Sweden campaign, Sweden’s government-sponsored tourism agency turns the reigns of the @sweden Twitter account over to a different citizen each week. This […]
It was a dark and stormy brainstorm session. Ideas were flying. “What if we could connect them to people who came before them and then show them the ones they could influence after?” “What if we use a narrative device, juxtaposing past stories with current stories. The platform could provide a dramatic backdrop for the […]