Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
A familiar Chinese proverb instructs: “To know the road ahead, ask those coming back.” The current situation in higher education defies that enduring wisdom. Change arrived suddenly, with little regard for institutional history or might. In this respect, all colleges stand … Continue reading
Posted in: digital communication, Higher Ed Marketing, higher education, Higher Education Branding, liberal arts, Storytelling
Leave a comment
If the 20th century was the century of specialization, then the 21st century is becoming the century of integrative thinking. In the twentieth century, colleges and universities offered choices of majoring in professional, STEM or liberal arts disciplines. In the … Continue reading
Posted in: liberal arts, Liberal Arts Degree
Although the future of work has become increasingly technical and vocational, the future of innovation and leadership remains solidly in the hands of people who majored or minored in liberal arts and humanities. There is a good reason for this … Continue reading
Posted in: liberal arts, Liberal Arts Degree
In 1990, economist David Breneman published an article, “Are we losing our liberal arts colleges?” and spoke to the decline in the number of liberal arts colleges. Yet in 2012, the U.S. Department of Education data showed that enrollment in … Continue reading
Posted in: Higher Ed Marketing, liberal arts
In this season of debates, we turn to a higher ed marketing area where debate is endless. What type of college best prepares students for “the real world?” While consumers — students and parents — can find great programs at … Continue reading
Posted in: Brand Voice, Branding, Higher Ed Marketing, liberal arts
Today marks the one year anniversary of Steve Job’s death. Apple’s created a wonderful video tribute, which, incidentally, makes the case for a liberal arts education better than any I’ve ever heard. “It’s in Apple’s DNA that technology alone is … Continue reading
Posted in: Apple, higher education, liberal arts, Steve Jobs