Last Thursday, we had an interesting monthly performance report (ROI) meeting with a client. In that process, we made several observations about traffic downturns on a particular program, which defied the historic trend data. At the same time, there seemed … Continue reading
I have four pieces of advice. Pilot then scale First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen … Continue reading
The question of whether MOOCs pose a threat of extinction to brick-and-mortar institutions is akin to the argument of whether digital music destroyed, is destroying, or will destroy the music industry. The answers to the latter questions are no, no … Continue reading
As a firm steadily building a reputation for higher education marketing and branding, we often receive phone calls and RFPs from colleges who quickly disclose a sense of urgency — “we need help” — without necessarily understanding what they want … Continue reading
Listed below are common strategies that smart colleges are deploying to fortify and turnaround their institutions: 1. Play where others aren’t playing. Think Elon University. No Harvard envy there. Elon attracts students who learn by doing and not just by … Continue reading
If you don’t know the answer to this simple question, you might as well postpone the web redesign project. Answers could range from more right-fit conversions, expand geographic reach, define a distinctive position, to widen the sales funnel.