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Website projects are huge undertakings. What ultimately matters is not the effort you put into them but the return-on-investment you derive from it. Making a business case for investing in a comprehensive website redesign to bottom-line-driven, quant-minded manufacturers requires hard-nosed, disciplined thinking. Remember that what you invest in a new website design will determine the returns you can expect from it. Assuming you have baked all the best practices into a redesign project, you can and should expect solid returns. Here are five ROI metrics that we have used to justify the investment in a comprehensive website redesign: 1. Increase in Inquiries and RFQ’s: Website projects should always result in quantifiable increase in inquiries and RFQs. For clients who have been re-packaged as solutions providers, the thickness of their RFP’s should grow in size. All clients should expect to see an increase in PDF downloads and event signups. By elevating your brand during a website redesign, the increases should not just … Continue reading
Posted in: Manufacturing Marketing ROI, ROI
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Making a business case for investing in a comprehensive website redesign to ROI-minded, quant-driven cabinet members is vastly different than making a case to marketing leaders who intuitively understand the value of a great website. For quantitatively inclined cabinet members, here are five ROI metrics that we have used to justify the investment in a comprehensive website redesign: 1. Better Student Quality: Fortifying program pages and the “why us” pages motivates better-fit students to raise their hands, dissuading wrong-fits from applying. You should expect to see conversion rates improve by as much as 25%. 2. Reduced Bounce Rate: Improving page architecture results in engaged traffic to your website. This should reduce your website bounce rate so it sits between 20% and 30%. The industry average exceeds 50%. 3. Stronger Google Rankings: Baking search engine thinking into every phase of redesign enhances your website’s Google rankings. One year after relaunch, you should see an increase in search engine traffic by 25% … Continue reading
Making a business case to ROI-minded business leaders is vastly different than making a case to marketing leaders because they speak different languages.
Posted in: Pittsburgh website design agency, ROI
Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…
If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are gone in a flash. Blogs squabble and compete for our momentary attention before disappearing again into obscurity. Even websites rarely stand the test of time: In a survey of over 160 companies, more than one third said they had redesigned their website within the last three months. In recent years, marketers have played along. They’ve taken to social media and “#hashtag” campaigns, with performance measured in durations of days or hours. They’ve pushed press releases onto the digital wires, to watch traffic spike for a day or two at best. An occasional campaign may outlast expectations — a viral video might last a few weeks before falling out of fashion — but then it’s back to the drawing board for another short-lived campaign push. Search engine optimization … Continue reading
Posted in: Marketing Strategy, ROI, Search Marketing
Interestingly, senior decision makers look at eMarketing ROI based on their roles. CEOs tend to focus on downstream metrics such as aggregate ROI i.e. if we invested $x into an eMarketing program, what revenue, $y, did we get from it. How many fold is $y of $x. On the other hand, Marketing Directors tend to focus on upstream metrics comprising of details like visitors, cost-per-click, cost-per-acquisition, etc. As eMarketing service providers, we measure both upstream and downstream metrics. We measure upstream metrics for diagnosing problems and upstream metrics for justifying our services.
Posted in: ROI