Website projects are huge undertakings. What ultimately matters is not the effort you put into them but the return-on-investment you derive from it. Making a business case for investing in a comprehensive website redesign to bottom-line-driven, quant-minded manufacturers requires hard-nosed, disciplined thinking. Remember that what you invest in a new website design will determine the […]
Making a business case for investing in a comprehensive website redesign to ROI-minded, quant-driven cabinet members is vastly different than making a case to marketing leaders who intuitively understand the value of a great website. For quantitatively inclined cabinet members, here are five ROI metrics that we have used to justify the investment in a […]
Making a business case to ROI-minded business leaders is vastly different than making a case to marketing leaders because they speak different languages.
Marketing ROI formula is easy enough. However, calculating the marketing ROI is challenging in higher education for three reasons. Read more.
Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…
If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are gone in a flash. Blogs squabble and compete for our momentary attention before disappearing again into obscurity. Even websites rarely stand the […]
Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find the college, inquire, show up at open houses, apply and enroll. 2. Prospective Parents find the college […]
Interestingly, senior decision makers look at eMarketing ROI based on their roles. CEOs tend to focus on downstream metrics such as aggregate ROI i.e. if we invested $x into an eMarketing program, what revenue, $y, did we get from it. How many fold is $y of $x. On the other hand, Marketing Directors tend to […]