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Well-capitalized, community banks often grow new customer relationships by acquiring other banks. However, as their geographic footprints expand, many find it challenging to also grow new customer relationships organically. As their DMAs widen, their marketing budgets are spread thinner and … Continue reading
Posted in: community bank marketing
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Friendship between First Commonwealth Bank and Elliance goes back a long way. In 1998, Elliance designed the bank’s second website. Since then, Elliance has redesigned the bank’s website three times – most recently three years ago before responsive design movement … Continue reading
Just wrapping up a touching book titled ‘Management Lessons from Mayo Clinic’. Few takeaways: 1. the needs of the patient (customer) come first. 2. Teamwork isn’t optional; it powers integrated multi-specialty excellence. 3. Deliver care with time-condensed efficiency. 4. All … Continue reading
Posted in: Branding, community bank marketing