Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.
Category: Manufacturing Marketing
Ranked as one of the best B2B marketing agencies, we are frequently asked to share our thoughts about emerging marketing trends. We see three main forces impacting the B2B environment: First, Gen-Zers are entering the job market. In the past few years, there has been a generational shift from Boomers to Gen-Xers and Millennials. By […]
As an agency that has served more than 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality: 1. Keyword Habit: The SEO Keyword Lexicon includes a variety of keywords that prospective buyers will use on Google to search […]
The path to global marketing success is fraught with peril. There are hundreds of potential pitfalls…and a few right paths. The Internet has lowered the cost of entering new global markets. However, unlocking global demand requires a new global mindset, toolkits and dexterity for industrial marketers. Here are some common marketing mistakes we see industrial […]
After 25 years of generating prosperity for clients, we have learned that successful digital marketing initiatives must have these 7 fundamentals: 1. Start with Strategy: Ready-aim-fire, not ready-fire-aim. Lead with strengths. 2. Build Your Brand: In the sea of sameness, brands win. Build it. Fearlessly guard it. Imbue it at every touch point. 3. Develop […]
I hope this gets your gears turning. Find out more about how Elliance is helping B2B and Manufacturing Marketers here.
Craig Otto, Director of Brand Development at Elliance, talks about digital strategies to overcome the talent shortage in the manufacturing industry.
Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a rose? Probably not. Brain scientists can prove with imaging techniques that different words evoke vastly […]
Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” Each year, hundreds to thousands (this year 2,200 and counting) of manufacturers open their doors to students and educators to showcase their business and to develop relationships with the community. […]
Advanced Manufacturing Demands Advanced Marketing