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Take a look at a new digital magazine design created by Elliance, and learn more about their content classification process.
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Constructing a fresh, effective higher education marketing plan can feel overwhelming. There are so many tactics, messages, and advertising and social media outlets to consider. With appealing options and promotion tools available at every corner, there is one in-house strategy that can be easily overlooked: thought leadership. Educators are experts in their fields of study, and they are also closest to students. Showcasing their knowledge and passions makes for genuine, thoughtful content that is attractive to current and prospective students, parents, and industry leaders alike. For every college or university that struggles with thought leadership, there is an institution or educator that excels in content development. Many of these thought leaders publish their writing and findings on LinkedIn – sharing knowledge and sparking meaningful discussions. In celebration of these thought leaders, LinkedIn published its second annual list of “Top Voices.” This list, compiled from post-engagement data, highlights influencers from a variety of industries. Some of the higher education “top voices” … Continue reading
Posted in: Thought Leadership
Manufacturing Day, an annual event held on the first Friday in October, “is a celebration of modern manufacturing meant to inspire the next generation of manufacturers.” Each year, hundreds to thousands (this year 2,200 and counting) of manufacturers open their doors to students and educators to showcase their business and to develop relationships with the community. A few goals of the nationwide initiative are: to display the potential in manufacturing, to generate interest in manufacturing careers, and to set right public perception of the industry. In his 2014 presidential proclamation addressing National Manufacturing Day, Barack Obama declared, “With ingenuity and a determined spirit, hardworking Americans are creating products and unlocking new technologies that will shape our Nation and grow our economy.” In honor of these innovators of the future, we’re featuring several Manufacturing Day champions from the rust belt that are opening their doors and putting a face on the industry. Read on to learn about these organizations, and the common threads … Continue reading
Posted in: Manufacturing Day, Manufacturing Marketing
Each year Inc. magazine posts its Inc. 5000 list, which ranks the 5,000 fastest-growing private companies in the United States. The companies are assigned numerical positions in accordance with their growth rate over the past three years. This renowned list celebrates innovators and opportunity-makers across 30+ industries from Advertising & Marketing to Travel. This year, 165 of the ranked organizations, or 3.3 percent of the 5,000, were self-categorized as manufacturing companies. Berkley, a molded fiber and custom packaging company out of Carson, California, was the highest ranked manufacturer coming in 17th place with a three-year growth rate of 9,249 percent. Key Safety Systems, ranked 4,261st, had the highest revenue of manufacturers on the list, coming in at $1.5 billion. Ranked 3,734th, Novae has been featured 11 times on the Inc. 5000 list, more than any other manufacturer. California had the highest representation of Inc. 5000 manufacturing companies with 29 of the total 165; Florida had the second-highest concentration with 15. … Continue reading
Posted in: Manufacturing Marketing
Recently I was reading an interesting SME article about 3D printing technology and its emergence in the medical industry. Stryker Orthopaedics, a leading medical technology company, is partnering with hospitals to manufacture a 3D printer that will allow for the creation of customizable implants for patients. The long-term vision is to have 3D printers in hospitals, where 3D “print engineers” will have the ability to receive patient data, design a unique implant, print it in six hours, sterilize it, and send it off to a surgeon for implementation. How cool is that. A customized, patient-specific implant designed to comfortably fit a person’s body. I imagine this adaptive solution will lead to a more effective product and a more satisfied recipient. This got me to thinking about Elliance and how, similar to custom implants, our most successful manufacturing marketing campaigns are those that are user-specific. We know that marketing is more effective when it “fits” a person’s digital activity and lifestyle. … Continue reading
Posted in: Inspirations, Manufacturing Marketing
1. Digital Content Marketing Strategy – We know that Google and other search engines want to deliver the best quality content to their users. Top manufacturers recognize the need to produce the content “goods.” But creating top notch content doesn’t just happen; it requires a strategy, and it takes time. Blogs, white papers, and infographics are great ways for manufacturing brands to provide informative content. But it also helps to expand your portfolio of digital assets when considering a content strategy. Think about the results pages you see when performing a search. Often they include images, instant answers, news and local information. Ensuring your company’s visual assets and business information are optimized for search engines helps your content reach users. Now, think about the reason you perform searches. Usually there is intent involved: the need to answer a question. For example, the first time I had to board my dog while I was traveling, I couldn’t figure out how to … Continue reading
In a recent article, the National Association of Manufacturers reported on manufacturing statistics. Emphasized were the merits of pursuing a career in the industry. Some highlights of the post included: There are currently 12.3 million manufacturing workers in the United States. The average annual salary for manufacturers comes in at $79,553 — above the national average for all industries at $64,204. 92 percent of manufacturers are eligible for employer-provided health care benefits. These impressive statistics were in stark contrast to a recent survey by SME, a nonprofit organization promoting manufacturing technology. The survey painted a bleak picture of the opinions parents have of the manufacturing industry when considering it as a career path for their children. Revealed were the following sentiments: Upwards of 20 percent of surveyed parents perceived manufacturing as an outdated and/or dirty work environment. Half of all survey takers did not view manufacturing as an exciting, challenging, or engaging profession. Nearly 25 percent of parents surveyed did … Continue reading