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In numerous cases, we as marketers ask those we are marketing to become the voice of the company or institution they represent. Their stories give meaning in a deeply personal way. And, in many cases, we ask those that give … Continue reading
Posted in: Brand Voice, insurance company website design
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Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading
Posted in: Brand Voice, Branding, Identity, Marketing Strategy
You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became … Continue reading
Posted in: Design, Inspirations, Storytelling
In looking at the B2B world of marketing, trends are indicating that Millennials are now very much in command of B2B research and decision-making. Who says? [1]Google partnered with Millward Brown Digital and conducted a B2B Path to Purchase Study … Continue reading
Posted in: b2b marketing
As a creative being I live for discovering inspiration all around me, and many times it’s inspiration that finds me. With fall fast approaching I think about the possibility of a road trip to take in the splendor of color … Continue reading
Posted in: interactive newsletter