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Content marketing is in a state of constant flux. To reach potential students, best practices in higher education marketing dictate being everywhere; Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube and SnapChat, right? Well, no. Yes, the number of ways consumers can … Continue reading
A new year is always the perfect time to evaluate personal and professional goals. Which explains why the article, 10 Resolutions Marketers Should Make —And Keep — In 2017 caught my eye. I thought this article included some good advice: … Continue reading
When I was eighteen, I joined the United Auto Workers Local 677 to earn money for college. I wore a hard hat, safety goggles and steel-toed shoes and was paid three times more than the current minimum wage. Coming home … Continue reading
Two months ago, I brought home an eight-week-old miniature schnauzer named Ellie. She only weighed four pounds. She needed to go outside in the wee hours of the morning. She prompted me to ask myself, “What have I done? How … Continue reading
The statistics are rather unsettling. The National Cancer Institute estimates that 1,658,370 new cases of cancer will be diagnosed in the United States in 2015 and 589,430 people will die from the disease. I wrote about my own cancer scare … Continue reading
As a writer who spent the first 10 years of her professional life as an agency copywriter, I approach writing with two specific questions: Who’s the target audience? What’s unique about this client? I had a creative director once who … Continue reading