Ideas, musings and inspirations.

Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a … Continue reading

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Come January 20th hate will have a new home. It’s called the White House. Not every person or even the majority of people who voted for Donald Trump is hateful, but haters do love him. They see a guy who … Continue reading

Stop what you’re doing and take a look around. How many brands do you see? Chances are that your morning coffee, handbag, phone, car and computer all have clear logos and identifiable brands. Branding is so pervasive that the average … Continue reading

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Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your … Continue reading

With Super Bowl weekend upon us, our eyes will take to the screen to watch with great anticipation…the commercials. This year, at a time when a lot of people are saying traditional advertising is dead, advertisers are ponying up $4,500,000 … Continue reading

I enjoyed a rare two-hour sit down recently with an entire marketing and communications team at a major university — and we never once talked about story. They, like many of you, spoke of feeling beleaguered by the demands of an … Continue reading

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I’m an average guitar player. Some might say very average. But I can play in a support role to almost anyone. Why? Because I have enough basic knowledge about music theory that if someone says to me, “We’ll be playing … Continue reading

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Why, despite our best intentions and efforts, can we all make bad decisions? Social scientists point to the phenomenon of “cognitive bias”  — a scholarly and polite way of saying that we should not so quickly and easily believe everything … Continue reading

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As of yesterday, August 24th, Amazon had listed 24,393 books on brand marketing ready for you to read (have fun). Al Reis has 22 Immutable Laws of Branding. Jack Trout emphasizes differential. And I recently saw a brand glossary from … Continue reading

We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

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