Reimagining the brand for colleges, universities and higher education institutions starts with teasing out the brand essence from the stories of the faculty, students, alumni and community you serve. Brand essence is often distilled down to a brand line or a tagline. Here is a sampling of few we’ve completed for some great clients. William Woods University   The challenge Like so many small, rural colleges, William Woods struggled to find a way to distinguish itself in today’s competitive higher education marketplace. The inspiration As it turned out, the answer lay in the smiles and hearts of its students. While many arrived with average transcripts and test scores, nothing could measure their deeper drive to succeed where others predicted they might fail. From the equestrian barns to the baseball fields, the digital media suites to the biology labs, students were making up for lost ground. The result We immersed ourselves in the William Woods experience, and, in the end, were … Continue reading →