A prospect will use different types of keywords at different stages of their college search process. Read about the lifecycle of a higher education searcher from awareness to the final decision stage and how a deliberate SEO strategy can help.
Thoughts from Zahra Qureshi
As part of a recent web design project for Highmark Insurance company we baked in SEO thinking into the structure, experience and content of the website.
Facebook’s news feed algorithm, as a result of major updates and changes, now aims to “deliver the right content to the right people at the right time”.
Are you still debating whether blogging is beneficial or not? Here are four reasons why blogging matters for inbound marketing strategy.
It is a great honor for Elliance to win an award for a higher ed marketing campaign for a series of social media posts to promote a Chiropractic program.
When choosing manufacturing marketing tactics, one thing to consider is habits of target audiences. Here’s some data which shows how habits are changing.
With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand awareness: The sharing mechanism on most social media channels becomes the vehicle, which transports your […]
One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website and grow their presence on search engines to gain more visibility. However, as algorithms changed, […]
Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through social sharing and conversations. In this definition lies the key to why inbound marketing is […]
Many colleges who invest in videos to market their higher education institution experience low views, shares and engagement. There may be many reasons as to why these videos don’t return results. However, this does not mean that one should stop using video as a marketing medium. There are many compelling reasons to continue to use […]