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Most manufacturing websites with e-commerce capabilities, or a product catalog, need to be very careful in how they handle their on-site SEO. Good on-page optimization can yield major returns and expand the horizons. On the other hand, sloppy work can lead to disappointed searchers and bad impressions – of your site and of your business. Designers of manufacturing websites need to take a hard look at on-page factors and develop targeted strategies to build up good SEO practices. Below are some on-page SEO factors that can be improved on many manufacturing e-commerce websites: Content Depth: Manufacturing companies usually have shallow content on their websites, especially the category pages. A typical category page will list all the products in a particular category. Usually the page is devoid of any other content. This creates the ‘thin content’ problem which is usually not a contributor to SEO success. It’s very important to have a healthy amount of content for a page to rank … Continue reading
Posted in: E-Commerce SEO, seo agency for manufacturing
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E-commerce optimization is the most challenging out of all kinds of SEO. Why? First, e-commerce websites are usually large, sometimes with hundreds or thousands of products. Second, the product related content (such as product descriptions) used on these websites tends to be manufacturer specific. This means that every reseller of a product will have similar content on its site. Being unique among a multitude of firms offering very similar products (with nearly identical descriptions) is a daunting task. When working with e-commerce websites, it’s important to have a strategy before blindly charging forward with SEO. At Elliance, when we work with e-commerce websites, we think of SEO strategy in terms of a mountain range: high peaks, mountains and hills. Visualize a mountain range in this case. High peaks are few and far between, surrounded by numerous smaller mountains which in turn are surrounded by even more, smaller hills. #1: Claim Your Peaks In terms of SEO, high peaks are your … Continue reading
Posted in: E-Commerce SEO