Instagram
[fts_instagram instagram_id=256737344 super_gallery=yes image_size=100px icon_size=50px space_between_photos=1px hide_date_likes_comments=yes center_container=yes image_stack_animation=yes type=user]
Twitter
[fts_twitter twitter_name=elliance]
Tune up Your Twitter for a Successful Social Media Marketing Campaign
Posted in: Social Media, Twitter, Twitter Best Practices
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LinkedIn Company Pages and University Pages are merging into one page.
College is expensive. The average cost of a four-year college degree in the United States is something like $31,374, per year. Which adds up to a whopping $125,498 by the time graduation rolls around. I’m frugal. Which basically means that I Google everything I buy in order to find the best quality and price available. And I’m not alone. According to Adweek, 81% of shoppers conduct online research before buying. It makes sense that prospective college students are heading online to research their top schools in order to get the best quality education for their investment. And your homepage isn’t the only place their searches are taking them. A survey by Global Web Index found that 36% of teens and young adults ages 16-24 use social media to research brands, products or services. A similar survey by Uversity found that 68% of high school students use social media to research colleges. So how can you maximize your social media potential? 1. … Continue reading
Snapchat is a social media super giant. With 26 million active users, over half of which are between the ages of 18 and 24, Snapchat is stealing hearts and seconds. Snapchat is currently the most popular social media app among teens. In fact, 77% of college students are using the app at least once a day. I even have friends who claim to be “anti social media” that are using the app regularly. Which begs the question, why aren’t more colleges and universities jumping on the snapwagon? One of the easiest ways that colleges and universities can make their mark on Snapchat is through Snapchat’s custom, geo-targeted filters, or Geofilters. Think of Geofilters as free billboards. Brands can work with companies like Elliance 😉 to create custom artwork that users can apply directly to the snaps they share. There are two kinds of Geofilters, long term and short term (or as Snapchat has coined them, Community and On-Demand filters.) … Continue reading
Posted in: Higher Ed Marketing
According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid many B2B challenges that underpin this problem — customer centricity, relationship building, strategic positioning, etc. — has hardly worked for B2B marketers, particularly those in midsize and small companies. In fact, according to a recent study by MarketingProfs, only 6 percent of B2B marketers rated their use of content marketing as very effective. Why? The answer lies in a number of factors that hold to be true across B2B companies. B2B marketers lack content production capacity Traditionally, B2B marketers have focused on analytics, sales and quantitative side of marketing to support their customer acquisition strategies, hence not needing superior writing talent. Forced to adapt to the rise of digital marketing, many scrambled to assume the role of content experts, with … Continue reading
Posted in: seo agency for manufacturing
Facebook has recently made available a plethora of new video options for both pages and individual users to use for engaging more authentically with their friends and fans. This includes their recently released feature called Facebook Live, which allows you to connect with your fans, friends and followers by sharing real-time video of what you’re doing. Marketers especially in the higher education industry should definitely jump on this because it creates an intimate, authentic connection with your audience and most importantly it humanizes and personalizes your brand. It is important to appreciate the importance of a live video in terms of the audience engagement and post visibility, Facebook Newsfeed is not in a chronological order rather it is a personalized feed which shows what is most relevant to the user. Since the release of Live, Facebook has tweaked its algorithm to show Live videos more likely higher in the News Feed. When you use Live with your page, you already … Continue reading
Posted in: social media strategy
Not since radio in the 1920s and television in the 1960s has a medium played such a significant role in a presidential election. In February, copywriter Erin McCarthy discussed how social media, particularly Snapchat, was changing how voters follow election results, but social media has also transformed campaigns themselves in ways that were unimaginable just a few elections ago. In 2004’s Bush vs. Gore contest, Facebook had just launched nine months prior and Twitter did not come online until 2006. Four years later, social media would go from an election non-factor to a powerful voter engagement and outreach tool. In 2008, a relatively unknown Barack Obama mobilized millions of voters, primarily through Facebook, and went on to defeat two political veterans, front-runner Hillary Clinton in the democratic primaries and Senator John McCain in November’s general election. In 2012, President Obama continued his social media dominance by taking his ideas straight to voters, posting nearly four times the content of Mitt … Continue reading
In the paid advertising world, it’s easy to determine your ROI if you’re using analytics to track all of your efforts. But when it comes to social marketing, there are so many metrics and variables it can make your head spin. Not to mention that each social channel provides different data and definitions for metrics. In Facebook, specifically, it’s all about getting fans (or page likes) and building long-term relationships with your fans. There are numerous strategic ways to find relevant Facebook fans – both from paid advertising and organic reach. It can be hard to put a value on engagement metrics, but a report states that the average value of a Facebook fan is $174*. So, say you were able to get 25 new page likes this month — that would equate to a value of $4K! Implementing a strategic social campaign, with both paid and organic tactics, can help build relevant Facebook fans for your page. Here are … Continue reading
Too often, a college or university approaches a brand development exercise unprepared for the journey ahead, and unable to fully realize the rewards at journey’s end. We offer a 5 point checklist to ensure a better experience and outcome at every step. 1. Know Your Motivation A strong, clear and authentic articulation of your brand can accomplish great things. It helps if everyone agrees on the primary motivation before beginning the process. Resist sugar coating. Be as real and as specific as possible. If it’s about a president’s legacy, be candid. If the current enrollment mix and tuition discounting threaten the school’s bottom line, come clean with the data. If alumni have grown distant and disenchanted, invite your most vocal critics into the process. If you want to raise your research profile, know the key departments and labs. Yes, quantitative surveys might confirm and further inform what you know — but rarely do they surprise anyone or change the primary driver. 2. Appraise Content Assets and Talent Your brand will … Continue reading
With greater focus on social media as a marketing channel, many companies are using it to reach their audiences. But what are the real benefits of using social media for your brand? Here’s a few that come to mind: Amplified brand awareness: The sharing mechanism on most social media channels becomes the vehicle, which transports your content and brand name in front of an expanded audience. Higher visibility for your content repository: If only one piece of content gets shared, that can bring visibility to older content pieces, which may be valuable but is in need of marketing visibility. As a result, one piece of content can introduce your audience to other great works that you have. Engaged customer base – Social media is one marketing medium that goes to the roots of marketing: word of mouth. For brands, this can be a way to reach the right audience who, as a result, become brand ambassadors by liking/sharing your content and … Continue reading