Ideas, insights and inspirations.

There is an old saying here in Pittsburgh: you can’t get there from here, which refers to the difficulty in getting around due to all of the rivers and streams in the area. I don’t think it’s said to be discouraging, … Continue reading

Have you noticed promoted pins showing up in your Pinterest feed? Last month, Krystal shared how Pinterest boards and pins are being utilized to their fullest to attract, reach and inspire (Pinterest and your Business). Pinterest is continuing to find ways to … Continue reading

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It’s a community of more than 100 million people, and it’s changing the way consumers interact with businesses through social media. A visual bookmarking tool used to save and discover everything from vacation destinations and parenting tips to the latest fashion … Continue reading

Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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According to Inside Higher Ed, “About two-thirds of high school students use social media to research colleges, and more than one-third of those students use social media to help decide where to enroll.” So why do colleges and universities post … Continue reading

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Buzzwords, such as “native advertising,” “brand publishing,” “custom content,” “sponsored content” and “corporate journalism” are fresh industry lingo for what advertisers have been trying to do since the dawn of advertising – appeal to potential customers with content. Though the … Continue reading

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Facebook announced on Tuesday morning that it’s testing such ads in the News Feed with a handful of advertisers. USA Today is calling this “…a move that takes aim at massive spending budgets for television ads.” Rather than having to … Continue reading

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Amber Mac outlines her ABCs of social media in the book “Power Friending.” Mac’s “Rules” chapter details authenticity, bravery and consistency as the three precepts for growing a brand socially. I agree with Mac’s three tenets, but would add a … Continue reading

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