Tune up Your Twitter for a Successful Social Media Marketing Campaign

Twitter birds

Get Your Twitter Tuned Up

So now that 2017 is in full flap, let’s jump right in and get that bird tuned up and singing on key. Here is some Twitter 411 to help with your social media marketing this year. This information is general knowledge and commonplace among social media marketers and Twitter jockeys everywhere and is not part of some secret social media cabal or in this case… flock.  So go ahead and take full advantage of these tips and information to make your manufacturing marketing or higher education social media campaigns fly higher this year.


Number of times users saw the Tweet on Twitter.

Total number of times a user interacted with a Tweet.  For example clicks anywhere on the Tweet which include:
– retweets
– replies
– follows
– likes
– hashtags
– embedded media
– profile and more

Engagement rate:
Number of engagements divided by impressions.

People who have chosen to follow your Twitter account and are most likely interested in your tweets and content.

Equivalent to a like on Facebook.

Times a user retweeted the Tweet.

Times a user replied to the Tweet.

User Profile Clicks:
Clicks on the name, @handle, or profile photo of the account author.

Hashtag #:
A hashtag is used to index keywords or topics on Twitter.  A hashtag starts with a # symbol.

A Twitterstorm is a sudden spike in activity among Twitter Users in relation to a certain topic on Twitter.  And it’s just cool to say.


Using the Twitter symbol “@” initiates targeted replies as they focus on a specific twitter handle. Example @ennect or @elliance.

Use a . before an @ so the Tweet can be seen by others besides the targeted twitter handle.

Twitter has a 140 character limit – photos and links are no longer counted as part of the 140.

Twitter Moments shows important and trending stories that are happening on Twitter.

Twitter History

First Tweet – March 2006:
Twitter co-founder Jack Dorsey sent the first tweet ever—”just setting up my twttr.”

First Hashtag – August 2007:
#barcamp, used for the global technology gatherings called Barcamp

First Pope – December 2012:
Pope Benedict Joins Twitter @Pontifex

First to 1 million followers – April 2009:
Ashton Kutcher @aplusk

First Tweet from Space – January 2010:
Astronaut TJ Creamer “Hello Twitterverse! We r now LIVE tweeting from the International Space Station — the 1st live tweet from Space! ?? More soon, send your ?s” @Astro_TJ

Twitter Royalty – July 2013:
2 million tweets awaited the birth of Prince George #RoyalBaby

Biggest Sporting Event – June 2014:
The 2014 World cup was the biggest sporting event for Twitter – 627 million tweets

Tweets per Minute – February 2016:
Leonardo Dicaprio’s win at the 2014 Oscars ignited 440,000 tweets per minute @LeoDiCaprio

Presidential Tweets – As of January 2017
President Obama @POTUS had 13.4 million Twitter followers and tweeted 341 times
President Trump @realDonaldTrump had 19.6 million Twitter followers and over 34,000 Tweets

To learn more about Twitter, check out these posts from The Emarketing Blog:

  • Fishing Tactics for the Twittersphere
  • Show some Tweet, Tweet Love on Social Media with Twitter’s New Bursting Heart Icon
  • Growing Up Twitter
  • Are Twitter Hashtags Polluting The Social Media Digital Beach?
  • #hashtag your way to increased event traffic and registration


*Image Attribute: StartBloggingOnline.com