Ideas, musings and inspirations.

Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more … Continue reading

Google recently introduced a secure search protocol – meaning that every search performed on Google is now secure. Any keyword typed in as a Google search will be listed as “not provided” to the website owners using analytics software. This … Continue reading

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With a rapid change in technology, digital marketing channels have evolved quickly over the past few years. As a result, there has been an increase in investment in digital channels by higher education marketers. We’ve worked with many higher education … Continue reading

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There are multiple approaches to building a successful brand for a college or university. I work with brand specialists, designers, writers and content marketers who all have different opinions on what is important to a higher education brand. But from … Continue reading

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The Elliance team recently partnered with Manchester Business School’s Miami Center to market its unique global MBA program. Manchester Business School is a prestigious brand in the world of business education. Working with this global client has helped us appreciate … Continue reading

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Amy mentioned in her last post the strength of Pinterest as a marketing channel. Pinterest is now the third-largest social network behind only Facebook and Twitter. For marketers, Pinterest is one more channel in the marketing toolkit that we need … Continue reading

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At Elliance we work with clients of all shapes and sizes, from many different industries. Regardless, it’s our passion for the work that helps them to reach their potential and beyond. One of our core beliefs is that SEO is … Continue reading

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A typical Google results page includes ten organic results along with sponsored ads on the top and right hand side of the page. Out of millions of webpages out there, Google selects the top ten pages for page one results … Continue reading

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Google, when determining the ranking of a page, takes hundreds of factors into account. The precise algorithm is a closely guarded secret, but over time and through our work with a variety of clients, we have determined four major optimization … Continue reading

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Not long ago, Abu wrote about how social media is being adopted by big name manufacturers. The GE and John Deere examples he shared show that some manufacturers are doing an amazing job with their digital marketing efforts. Data from … Continue reading

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