Ideas, insights and inspirations.

Facebook has been making a lot of changes to their news feed algorithm. In the past, there used to be a chronological listing of stories as they were shared by your network. However, as the membership on the social media network continued to grow (more than a billion members) and the content continued to explode, Facebook decided to make some changes. The goal, per Facebook, of News Feed is to “deliver the right content to the right people at the right time so they don’t miss the stories that are important to them.” To make this happen, Facebook currently considers thousands of factors to serve up stories from a publisher’s page in an individuals’ news feed. Some of these factors can be broken up into the following: Relevance factors Engagement factors Quality factors Profile factors Recency factors Relevance Factors: Is your audience interested in that topic? Has your audience engaged with that topic in the past? Have they hidden any content related … Continue reading

Posted in: