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Over the past four years, my personal life as a parent of two college-bound children and my professional life where I spend time in the higher education space have been on one long, yet fascinating, head-on collision. It’s been an … Continue reading
Posted in: Higher Ed Marketing, inbound marketing for higher education
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Inbound marketing, as defined on the Elliance Higher Education Inbound Marketing Flashcards website, is the continuous creation of relevant and high quality content, which helps to build strong, authentic connections with existing networks and helps to extend those networks through … Continue reading
Posted in: inbound marketing for higher education