This blog post about how to recruit and enroll adult students was partly inspired by our work with forward thinking clients like Kathy Groves and Emily Horstman at William Woods University, Jacqui Spicer and DaRon Hairston at Baker College, Mollie Cecere at Carlow University, Brad Sims and Dianne O’Neill at Capitol Technology University, and Karen […]
Third in a three-part blog series on a concept that the author R. Todd Erkel calls “the battle for meaning.” We will look at the evolution of higher education marketing and its relationship to code, content, Google’s algorithm, and page one organic search results. The Battle for Meaning in the Age of Name-Image-Likeness Once upon […]
Can ChatGPT help under-staffed and under-resourced marketing teams become more productive? We analyze each marketing function and rated its performance.
This guide was written to help under-resourced, small to medium colleges and universities who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths. We call them small giants. As one of the leading higher education marketing agencies, we learned the strategies and tactics presented here from serving […]
Marketing, like ecology, is a complex ecosystem of reciprocal relationships thriving in a network of mutuality. Parts grow, interdependence begins and symbiotic relationships form. It adapts to each new season.
The ground shifts again. Here are the top ten digital strategy trends that will shape higher education marketing in 2023.
The stakes are high when higher education institutions launch new academic programs. According to Burning Glass, a market research firm, the estimated cost of sustaining a new program over a four-year period is around $2M and only a third of them succeed. When launching new programs, college leaders are looking for recipes to ensure success […]
Our findings are pretty sobering. Read the six ways to improve your success ratio for launching your next new degree programs.
We share a case study of a university launching a new academic program that almost didn’t make it. And how we turned it around and made it a runaway success.
As an agency that has served more than 250 corporate, higher education and non-profit brands, here is what we have concluded: successful brands invest in cultivating and nurturing these seven powerful habits with fierce intentionality: 1. Keyword Habit: The SEO Keyword Lexicon includes a variety of keywords that prospective buyers will use on Google to search […]