Olds College of Agriculture & Technology sits in the center of Alberta, at the northern edge of North America’s Wheat Belt, a vast swath of the Great Plains. The school’s Smart Agriculture Ecosystem — with labs, 3,600 acre Smart Farm and researchers — plays an outsized role in advancing a range of digital agriculture innovations […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and growing enrollment for more than 100 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around six core beliefs. First, if they can’t find you, they can’t enroll in your college. Second, if they do […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing undergraduate student enrollment for more than 50 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around five core beliefs. First, if they can’t find you, they can’t choose you. Second, if they […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and growing online student enrollment for dozens of colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around six core beliefs. First, if they can’t find you, they can’t choose you. Second, if they do find […]
Elliance, a higher education enrollment marketing agency, has built a reputation by both increasing and significantly growing graduate student enrollment for more than 50 colleges and universities. Following are some of the most successful strategies that our university clients have activated to unleash enrollment growth in the past two decades: 1. Invest in branding. In […]
Elliance, a higher education enrollment marketing agency, has increased and significantly grown graduate student enrollment for more than 50 colleges and universities. Founded on the principle of right-fit matchmaking, our recommended strategies revolve around four core beliefs. First, if they can’t find you, they can’t choose you. Second, if they do find you, you can’t […]
To combat shrinkage in college-bound high school students, higher education enrollment marketing professionals are developing strategies for winning an outsized share of the online, adult, graduate and international student markets. In other blog posts, I’ve shared our playbooks for increasing and significantly growing adult, graduate and international students enrollment. In this blog post, I’ll address strategies for recruiting online students. […]
As a leading social media agency for colleges, universities and higher education institutions, we are frequently asked to share our best practices. This is part of a series of posts to explain how social media audit can serve their interests. A social media audit involves a comprehensive review of a higher education brand’s primary social […]
Search engine optimization (SEO) is the most effective college enrollment marketing strategy. SEO is a set of techniques college marketers employ to secure page one rankings on Google, Bing, and other search engines. College marketers achieve coveted page one rankings for their programs and schools by selecting the right keywords and creating content that incorporates […]
Today, more than any other marketing touch point, a website is the digital soul of an institution. All roads lead to it. It is where prospective students and families evaluate programs, researchers and partners explore collaboration, alumni reconnect, donors learn about impact and many audiences take the next step. As a leading website design agency for colleges and […]