Search engine optimization (SEO) is the most effective college enrollment marketing strategy. SEO is a set of techniques college marketers employ to secure page one rankings on Google, Bing, and other search engines. College marketers achieve coveted page one rankings for their programs and schools by selecting the right keywords and creating content that incorporates […]
Today, more than any other marketing touch point, a website is the digital soul of an institution. All roads lead to it. It is where prospective students and families evaluate programs, researchers and partners explore collaboration, alumni reconnect, donors learn about impact and many audiences take the next step. As a leading website design agency for colleges and […]
High-performance search engine optimization (SEO) is the greatest equalizer amongst higher education marketing tactics. Using smarts, underdogs become wonder dogs and Davids defeat Goliaths. All our college and university clients have ambitions for increasing and growing their undergraduate, graduate, adult, online and international students. Following are a sampling of seven success stories of our SEO […]
With strained budgets, weakened endowments and the anticipated demographic cliff the college bound undergraduates are beginning to shrink. Colleges are developing strategies for winning an outsized share of a shrinking undergraduate market. Our higher education marketing and enrollment clients have started asking us to prepare a playbook for successfully recruiting and growing undergraduate student enrollment. […]
In the past 30 years, Elliance has deployed SEO/GEO/AIO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO/GEO/AIO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one […]
As a top SEO agency for colleges, universities and higher education institutions, we begin their SEO journey by conducting a 12-point SEO audit to assess their websites.
Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.
This SEO basics guide was written to help under-resourced, small to medium colleges, universities and higher education institutions who can’t compete in the marketing arms race and yet need to out-wit and out-smart the deep-pocketed Goliaths.
Elliance has grown enrollment, endowment and reputation for over 100 colleges and universities including 10 medical schools and healthcare institutions. Samples.
The number and variety of decisions, opportunities and challenges that come with assuming leadership of a major medical school require a steady hand. Below, we’ve put together 10 strategic considerations for your first 100 days to help you navigate from analysis to synthesis.