Ideas, musings and inspirations.

I attended a talk recently by Dr. Illah Nourbakhsh, a Robotics professor at CMU. The talk was about his book Robot Futures which discusses how machines are taking over our world. As technologists, we are always celebrating the amazing discoveries … Continue reading

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We’ve received many calls this year from colleges and universities looking for help in enrollment marketing efforts for traditional undergraduate students. The things that worked in the past just aren’t working.  When I ask them about their current enrollment marketing … Continue reading

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While higher education marketing professionals traditionally equate the “new year” with the turning of an academic calendar, starting in September, the approach of 2013 gives us good reason to offer 5 New Year’s Higher Education Marketing Resolutions. 1. Reach Across … Continue reading

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Gods smile on colleges and universities that pursue and achieve top organic rankings on Google, Yahoo and Bing. Prosperity takes many shapes and forms for colleges ranked on page #1 of search engines. e.g. 1. Prospective Students find them, inquire … Continue reading

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Most colleges and universities have surrendered their rightful claims to keywords to lead aggregators, content/link farms, ranking/rating agencies and personal opinions. Why would colleges let this happen? I have heard many reasons: “It’s too hard”, “We tried it and we … Continue reading

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Photo courtesy of Google. I recently attended Google’s 3rd annual Think Education marketing summit in their New York City office.  Google’s offices are packed with color and excitement, and yes, they really do have chefs who cook every day for … Continue reading

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Appeared in University Business in 6/1/2008. Just how popular is online search? More than 113 billion core searches were conducted in the U.S. in 2007, according to comScore, which maintains databases that provide real-time measurement of the internet’s use. That’s … Continue reading

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Last June, I wrote an article for ‘University Business’ magazine titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities. Interestingly, it still remains on their top 10 viewed articles. Now, I would … Continue reading

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