Ideas, insights and inspirations.

Appeared in University Business in 6/1/2008. Just how popular is online search? More than 113 billion core searches were conducted in the U.S. in 2007, according to comScore, which maintains databases that provide real-time measurement of the internet’s use. That’s … Continue reading

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Last June, I wrote an article for ‘University Business’ magazine titled ‘College Search Gone Bad’ outlining the top 10 search marketing mistakes made by colleges and universities. Interestingly, it still remains on their top 10 viewed articles. Now, I would … Continue reading

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