Ideas, musings and inspirations.

1. Digital Content Marketing Strategy – We know that Google and other search engines want to deliver the best quality content to their users. Top manufacturers recognize the need to produce the content “goods.” But creating top notch content doesn’t … Continue reading

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When manufacturing companies make decisions on which marketing tactics to use, one thing to consider is the changing habits of their target audience. Where is the audience currently spending their time? Which channels are they using? An IHS Engineering360 survey … Continue reading

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In a recent article, the National Association of Manufacturers reported on manufacturing statistics. Emphasized were the merits of pursuing a career in the industry. Some highlights of the post included: There are currently 12.3 million manufacturing workers in the United … Continue reading

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Mark Twain is rumored to have said: “The reports of my death have been greatly exaggerated.”1 We believe the same holds for the U.S. manufacturing sector. Pundits would have us believe that manufacturing is dead in America, but we beg to … Continue reading

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According to a recent Gallup report, 71 percent of B2B customers aren’t engaged. Meaning, they are readily willing to take their business elsewhere should an opportunity arise. Content marketing, a tactic that is widely used to boost engagement and aid … Continue reading

One of our clients, a small manufacturing company located in southwestern PA came to us with a problem of not getting enough calls for growing their business. Our initial response to their request was to help them with their website … Continue reading

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In looking at the B2B world of marketing, trends are indicating that Millennials are now very much in command of B2B research and decision-making. Who says? [1]Google partnered with Millward Brown Digital and conducted a B2B Path to Purchase Study … Continue reading

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Two months ago, I brought home an eight-week-old miniature schnauzer named Ellie. She only weighed four pounds. She needed to go outside in the wee hours of the morning. She prompted me to ask myself, “What have I done? How … Continue reading

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Today was a great day for Elliance, and Aerotech. We accomplished an engineering feat which is a rare occurrence in any company’s history. A little over a year after launching their English website, we launched the German version of the … Continue reading

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Holding two opposing ideas in the brain at the same time is hard, but that’s what is required daily from all marketers, specially higher education marketers. Here are the forces that you have to be thinking about in 2014: Do … Continue reading

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