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Manufacturing and industrial buyers invest in the inseparable twin SEO and content strategies to secure Google/Bing rankings for three reasons. First, research shows that when suppliers “get found” via organic Google page one results, prospects trust them more. Google page one organic results command over 90% of click share, and generate close to two-thirds of leads. Organic inquiries tend to form long-term relationships with the manufacturers and they tend to melt away at a reduced rate. Second, leads generated from Google organic rankings outperform paid advertising leads by three-folds. Third, the best prospects prefer to “discover” the suppliers of their choice through “accidental finds” on Google page one and word-of-mouth on social media. Fresh content is the lifeblood of Google/Bing rankings algorithms. Content can take many shapes: blog posts, infographics, videos, podcasts, white papers, case studies, news, interactive pieces, new pages and more. Recall that Google/Bing bots build a knowledge graph of your site content. Bots are doing the same … Continue reading
Posted in: manufacturing SEO agency, seo agency for manufacturing
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Search engine optimization (SEO) is the greatest equalizer amongst manufacturing marketing tactics. Using SEO smarts, underdogs become wonder dogs and runners become sprinters. Following are five success stories of our SEO clients: 1. Underdog Wins: Sophisticated Alloys Located in Southwestern Pennsylvania, an hour from steel-and-aluminum-famed Pittsburgh, Sophisticated Alloys takes pride in solving the toughest customer challenges, fusing the most unlikely elements to create new custom alloys. We rebuilt their website and started a blog which has given them a decade long Google page one positions for “custom alloy manufacturer”, “specialty alloy manufacturer”, “Simonds alloy manufacturer” and “alloy manufacturer”. This has transformed them into a preferred alloy supplier for many enterprise clients. 2. Small Giant Leaps: Aerotech By defying the temptation to be bought by a larger company and insisting on carrying forward the family legacy of innovation, Aerotech became the last independent motion control company standing. We rebuilt a smart, SEO-optimized, catalog-centered website and translated it into other languages opening … Continue reading
It’s crucial that manufacturing and industrial company marketers use best practices to not only map the right set of keywords across the prospective buyer or customer journey, but also to optimize their website and social media to secure Google page one rankings for those keywords. To make a purchase, buyers (engineers, specifiers and influencers) move through a rational set of mental states. They first become aware that they have a problem and they need to solve it. They educate themselves by exploring potential solutions to solve their problem, reviewing frequently asked questions. Next they move to the consideration stage where they look for suppliers who could help them solve their problem; they study industry reports, case studies and supplier reviews. Next they reach the decision or preference stage where they look for top quality suppliers with proven successes and case studies; they seek proposals, evaluate them and seek clarifications. Finally, they make their purchase decision, finalizing contractual terms and issuing … Continue reading
Posted in: manufacturing SEO agency
In the past 30 years, Elliance has deployed SEO strategies for more than 100 manufacturers and industrial companies in service of growing their leads, sales and capacity utilization. Why have we insisted on recommending SEO to our clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one organic rankings and high visibility for your social media content equate to owning the world’s hottest real estate. 93% of industrial buying begins with on online searches. 90% of users never go beyond page 1 of search results. Organic rankings (i.e. the top 10 natural search results) are clicked 9-folds more, trusted more, and convert three-folds better than paid ads. Second, being found on page one is the best means for finding, getting, keeping and growing customers and talent. We recommend our clients begin the SEO journey by crafting an intentional plan powered by a Keyword Lexicon that contains clusters of keywords and phrases spanning products and services, brand … Continue reading
The surest way for manufacturers and industrial companies to grow their share of voice and market is by improving their search engine (SEO) rankings and visibility.
As a leading manufacturing SEO agency, we help smart marketers create an SEO strategy comprise of research, planning, and refining a whole set of tactics.