Ideas, insights and inspirations.

Search engine optimization (SEO) is the greatest equalizer amongst manufacturing marketing tactics. Using SEO smarts, underdogs become wonder dogs and runners become sprinters. Following are five success stories of our SEO clients: 1. Underdog Wins: Sophisticated Alloys Located in Southwestern Pennsylvania, an hour from steel-and-aluminum-famed Pittsburgh, Sophisticated Alloys takes pride in solving the toughest customer challenges, fusing the most unlikely elements to create new custom alloys. We rebuilt their website and started a blog which has given them a decade long Google page one positions for “custom alloy manufacturer”, “specialty alloy manufacturer”, “Simonds alloy manufacturer” and “alloy manufacturer”. This has transformed them into a preferred alloy supplier for many enterprise clients. 2. Small Giant Leaps: Aerotech By defying the temptation to be bought by a larger company and insisting on carrying forward the family legacy of innovation, Aerotech became the last independent motion control company standing. We rebuilt a smart, SEO-optimized, catalog-centered website and translated it into other languages opening … Continue reading

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The surest way for manufacturers and industrial companies to grow their share of voice and market is by improving their search engine (SEO) rankings and visibility. Manufacturers pursue this because they know that Google page one is a pathway to business prosperity. SEO or “search engine optimization” is a set of techniques manufacturing and industrial company marketers and their agencies deploy to improve their natural or organic website rankings on Google, Bing and other international search engines. More on these techniques here. This should equip you with a Keyword Mapping Strategy, Keyword Guide, Content Plan, Editorial Calendar, Link Building Plan, Site Tuning Plan and initial Benchmarks. Once you start deploying these SEO techniques either yourself or with assistance from a partner SEO agency, keep a few things in mind. Remember that securing Google page one rankings is a marathon and not a sprint. Keep an eye out on Search Algorithm updates that can affect your rankings – sometimes very dramatically. … Continue reading

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Remember the internet was supposed to be the great equalizer? Even though we are located in Pittsburgh, we’ve attracted and served a national and international client base because we took the time and effort to market ourselves by using SEO on ourselves. In our 25 year history, we’ve served over 250 clients most of whom found us from our Google page one rankings. How did we serve all these clients? Over the phone with occasional travel in the early days, and recently with Goto Meeting, Zoom, Google Meet and Microsoft teams. Here are the SEO services we offer to manufacturers and industrial companies: SEO Audit Services MEET AND EXCEED INDUSTRY BEST SEO PRACTICES A high-performing website persuades buyers and influences search engine bots so your website is ranked on Google and Bing. Our SEO audit will assess the health of your website in twelve dimensions: site performance, URL structure, copy, keywords, user experience, conversion architecture, site coding, social signals, links, … Continue reading

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As a leading SEO Agency for manufacturing and industrial companies, we are frequently asked to share our best practices. This is part 2 of a series of posts to explain how SEO works for manufacturing companies. SEO or “search engine optimization” is the process of improving your website to increase its visibility on Google, Bing and other international search engines. Manufacturers that pursue and achieve top organic or natural Google and Bing rankings prosper and thrive. There are good reasons for this. Organic rankings are more trusted, more clicked and out-convert paid advertising leads three-fold. Being found on page one is the best means for finding, getting, keeping and growing customers and talent. Smart marketers at leading manufacturing companies begin their SEO journey by conducting a twelve-point SEO audit to assess the following: 1. Website Performance Metrics AuditThey begin by testing site load speed, mobile/desktop performance, secure certificate and domain name analysis. They know that these are all Google and … Continue reading

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