Search engine optimization (SEO) is the greatest equalizer amongst manufacturing marketing tactics. Using SEO smarts, underdogs become wonder dogs and runners become sprinters. Following are five success stories of our SEO clients:
1. Underdog Wins: Sophisticated Alloys
Located in Southwestern Pennsylvania, an hour from steel-and-aluminum-famed Pittsburgh, Sophisticated Alloys takes pride in solving the toughest customer challenges, fusing the most unlikely elements to create new custom alloys. We rebuilt their website and started a blog which has given them a decade long Google page one positions for “custom alloy manufacturer”, “specialty alloy manufacturer”, “Simonds alloy manufacturer” and “alloy manufacturer”. This has transformed them into a preferred alloy supplier for many enterprise clients.
2. Small Giant Leaps: Aerotech
By defying the temptation to be bought by a larger company and insisting on carrying forward the family legacy of innovation, Aerotech became the last independent motion control company standing. We rebuilt a smart, SEO-optimized, catalog-centered website and translated it into other languages opening new global markets and expanding its high-margin custom solutions business. Sales doubled, backlog was created, and the company grew. Founder’s sons are happy they stayed in the game, showing their Dad what they are made of.
3. Diamond in the Rough Gets Polished: Kopp Glass
Sometimes legacy isn’t enough to move into the future. We repositioned this specialty glass manufacturer as “the leading high performance glass manufacturer” and rebuilt their website, humanizing their craftsmanship and amplifying everything that goes into their high-margin custom design services. They found themselves on Google page one for “high performance glass manufacturer” and have never looked back.
4. Prodigal Returns: Miller Welding
Grandpa Miller founded it, Pa Miller runs it, Son Miller returns to the family business to run this precious contract manufacturer. From the looks of its old website, no one would even guess that this was a giant manufacturer with giant machinery producing giant assemblies with zero defects. Elliance remedied that with a high-fidelity website and duly put it in Google page one for contract manufacturing. Large European auto and solar panel manufacturers came knocking and signed multi-year contracts bringing prosperity to the company and the rural area it operates in. Happiness prevails.
5. Even Elephants Can Learn to Dance: ATI
When this enterprise giant wished to open global markets in BRIC countries for all its subsidiaries, it turned to Elliance. We not only optimized all their website pages, but also thousands of its product SKU’s so they would surface on Google page one across the nation and across the globe, outsmarting other global players. Greater prosperity followed.
Contact us if you are too busy and seeking a smart manufacturing marketing agency which can help you join the elite group of manufacturers and industrial companies growing their company’s share of mind, voice and market using search engine optimization.