Ideas, musings and inspirations.

A few weeks ago, we launched HM Insurance Group’s new website, and the same thing happened with this one that always happens—we delivered a lot more than an insurance company website design. FIRST, we engaged HM in a discovery process … Continue reading

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As a web designer, I walk a fine line between utility and innovation. Every day I’m challenged to create something that users will understand how to use but that’s also beautiful in a way that’s never been done before. Q: … Continue reading

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Politics aside… what do design, branding and political experts really think of President Trump’s “Make America Great Again!” red trucker hat? Some call it the worst design of 2016, while others say it was the most hated and most loved … Continue reading

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Much like an ill-fitting or dated suit, companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve. Does your identity still fit your organization and what it does? Does it represent … Continue reading

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My last blog post I wrote about the future of web grids by using CSS Grid Layouts. Recently I have been finding a lot of inspiration off of the grid. Finding a way to incorporate some more organic or random … Continue reading

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This past June several Elliance team members had the pleasure of attending Web Design Day 2016. While many of the speakers presented interesting new ideas and techniques one seemed to stand out of the crowd for me, Jen Simmons’ ‘Revolutionize Your … Continue reading

Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about … Continue reading

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Last year, web designers fell in love with minimalism. Ghosted buttons, big hero images and single page designs were just a few trends that occupied our designs. I suppose you could say that for web designers, 2015 was a year … Continue reading

You know, the creative business is an odd bird. Anyone who has a creative bent knows what I mean. My uncle was a welder but when he came home, he was welding crazy little metal sculptures, (which later on became … Continue reading

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The fold. A term I hadn’t heard before coming to Elliance a little more than a year ago. If you’re sitting there clueless like I was, the fold is a term coined by the newspaper industry to describe the natural … Continue reading

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