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Design for mobile first? No way. I was in denial. People couldn’t possibly enjoy trolling the Internet more on their smartphones than through their computers. Or could they? I thought about my own habits. Wake up. Check Facebook. Go about my morning routine. Get ready to leave the house. Facebook. Drive to work. Facebook. Go into work. Work for a little while. Eat a doughnut. Facebook… It’s a vicious cycle. But what does my millennial, forever-faithful relationship with Facebook have to do with the mobile-first web experience? The answer is everything. It’s a truth I wasn’t ready to accept, but then the usership numbers started rolling in on a landing page I designed recently. Ninety eight percent of users were visiting this particular landing page on their… you guessed it… mobile devices. And there it was: concrete, matter-of-fact, absolute data that proved my thinking was completely flawed. What now, huh? What does this mean? Thanks to Facebook, (Or, no thanks to Facebook, … Continue reading
Posted in: mobile, responsive web design, user experience
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Over the past few years, the web industry has been very focused on devices. So much so that responsive design is defined as “building web content that shows up well on any device.”But focusing on devices isn’t enough anymore. By focusing only on devices, we are missing other experiences. Our web content is no longer stuck to a browser. It is traveling beyond it’s traditional medium. Take something like a news article — a simple piece of web content — and look at all of the different places this story can, and will, show up: Perhaps its original print medium; As a webpage on any device with a web browser — a computer, phone, TV screen, tablet, game console, watch, etc; On the homepage of your website; On a search results page; – or you can say on google but i would recommend keeping it open ended to all search engines. On a 3rd party website; In an ad on … Continue reading
Posted in: responsive web design
We recently launched the William Woods University website with the thought that it might be touted as one of the best responsive design college websites. Our guidelines were simple: 1. Authenticity 2. Simplicity 3. Integrity 4. Findability 5. Usability 6. Beauty How did we do? What do you think? and in responsive mode Visit the responsive website at www.williamwoods.edu If you are seeking college website design agency, please see our work and consider partnering with us.
Posted in: responsive web design
Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is indeed the most innovative college for naturopathic medicine. The entire process of launching the website took almost one year, the four months being spent on articulating their new brand position: “Simply Inspiring”. Our interviews with SCNM faculty, students and patients made us realize that SCNM is a storehouse of inspiring stories of patients being healed by craft-minded Nauturoapthic Doctors. We also met a wide array of alumni who were respectable leaders living lives as ND’s, as researchers for Neutrceuticals, as authors of ground breaking work in Naturopathic healing, and as members of integrative medicine practices. The new website is the first expression of the new brand position and comprises of two parts. The first part is the website for the … Continue reading
Posted in: responsive web design
Friendship between First Commonwealth Bank and Elliance goes back a long way. In 1998, Elliance designed the bank’s second website. Since then, Elliance has redesigned the bank’s website three times – most recently three years ago before responsive design movement took off. Last fall, First Commonwealth Bank reached out to Elliance and posed an interesting challenge: make the current website responsive without redesigning it. The bank’s customers still loved their branch-architecture-inspired website design but wished it was mobile/tablet friendly. Elliance welcomed the challenge. In short three months, we delivered well-documented responsive templates to their Web/IT team, and walked them through the template architecture. Then we supported them for another three months while the wonderful Web/IT team incorporated the new templates into their Content Management System. The entire process worked very smoothly. Two happy teams! Most importantly, the site visitors are now enjoying the perfect website experience whether they are visiting the bank website from their desktops, tablets or smartphones. Now, … Continue reading
Every preschool has a point of view. All point of views are good, for some group of kids out there. But the only point of view that appeals to us as a company is the one that meets the child wherever the child is developmentally and nurtures the child’s spirit from there. Shady Lane is that special school. How would I know? Well, all my three children went there and grew in leaps and bounds during their years there. Surprisingly, the teachers challenged us as parents and we too grew in leaps and bounds as well. We were proud to design their website a few years back and now ever more proud to relaunch it by making it responsive i.e. you can now enjoy a graceful site experience on desktops, tablets and smartphones. Then And now Visit their website at http://www.shadylane.org and learn more about our website design and development services.
Posted in: responsive web design
If you read our blog, read articles like this, or have a ton of mobile traffic coming to your site, you already know that making your website responsive is a good idea. In my last post, I even went through some of the other benefits of responsive design for your site. But what you might not know is that by making your responsive website, you’re also making your process agile. At least when it comes to the development of your online presence. By standard definition, being agile means you have the ability to move easily and quickly. Putting that in perspective of your business, company, or web project means the same thing. And doesn’t that sound great — working on a project that is quick and easy? I know what you’re thinking — how does making your site responsive make your business move quickly? Or easily? After all, making that site responsive probably wasn’t either of those things. But once you … Continue reading
Posted in: responsive web design
If you’re familiar with responsive web design (RWD), you know that one of its goals is to make your website easier to use on different devices. And if you don’t know what RWD is, I’m sure you still want your website to look good on all devices. More and more people are using mobile devices everyday, so it’s important your message is reaching them. What isn’t always apparent, though, is that RWD about more than making your site pretty on phones. It’s about working on any device that your customer may use, including assistive technology devices. It’s also about getting your content to your customers quickly and without delay. The great thing is, you can achieve these benefits by making your site responsive. Even better, you can achieve all of this without doing a major redesign. 1. A Solid Foundation As a first step in becoming responsive, you should begin with a solid foundation. Using a fluid grid is a … Continue reading
Posted in: responsive web design
This is part 1 of my 3 part blog post about the best solution to your .edu website. Please stay tuned for the following posts. Now that nearly a quarter of web traffic is coming from mobile devices*, we’ve come to a crossroads over the best solution to a large webpage such as an .edu site. Should we build a mobile app with a sister desktop website? Or does a responsive/adaptive website make more sense? All modern solutions, at the end of the day, will get the job done for you. The question is, what is, hands-down, the best solution for your school? The first thing you need to do is forget the buzzwords and focus on your users. Do they do a lot of browsing on their devices? What is their age group? What are they looking to accomplish on your site? Your analytics should give you a lot of this information. (And if you don’t have analytics, that’s … Continue reading
Posted in: mobile app, responsive web design
Once upon a time, a project (the making of, let’s call it, “The Product”) would go like this: Having finished discovery, the project lead, an information architect, and a content strategist would articulate the site’s purpose, structure, content strategy, and page requirements. This would take the form of a package of deliverables including spreadsheets, site maps, and wireframes – henceforth called “The Package”. Next, one or more visual designers – now invited into the project for the first time – would review the The Package, ask questions about The Package, reinvent parts of The Package, discard parts of The Package, and produce a proposed design based on the modified Package. Naturally, the designers’ renovations called for the re-entry of the information architect and content strategist, despite the fact that our process frequently made such re-entries inconvenient if not unfeasible. The project lead, information architect, content strategist, visual designer, and project manager would now enter into the cavernous stomach of a … Continue reading