Ideas, insights and inspirations.

As a web designer, I walk a fine line between utility and innovation. Every day I’m challenged to create something that users will understand how to use but that’s also beautiful in a way that’s never been done before. Q: But Krystal, if it’s never been done before how will your user understand how to use it‽ A: They might not understand. And that’s okay. We’ll teach them. We’re creatures of habit and change can be scary. That’s why when Instagram changed their logo last year people lost their actual minds. (Or, for the boomers among us, when Coca-Cola thought they were doing the world a favor with New Coke in 1985 and nearly lost everything.) Doctor Heidi Grant Halvorson explains that “[People] genuinely believe (often on an unconscious level) that when you’ve been doing something a particular way for some time, it must be a good way to do things. And the longer you’ve been doing it that way, … Continue reading

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