![](https://aha.elliance.com/wp-content/uploads/sites/6/2017/03/nike-1200x800-1-300x201.png)
Companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve.
Companies and institutions with out-dated or poorly executed identities need to be aware of the perception their identity has in the markets they serve.