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Tag: Pittsburgh SEO Agency

Pittsburgh Website Design Agency Best Practice: Infuse SEO Into Every Stage of Website Design

As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years.

Pittsburgh Website Design Agency Best Practice: Apply the SEO Checklist

Applying the SEO Checklist is the second website design best practice we have used as one of Pittsburgh’s longest standing website design and SEO agency.

Higher Education SEO: Why Ranking in the Featured Snippet Spot is a Worthy Endeavor

Featured Snippets are the highlighted results at the top of a Google Search Results page. Also known as position “zero”, they appear above the first organic result. Google displays these results when they determine that this format will help the user more easily discover what they’re looking for. Featured Snippets can show up as a […]

Pittsburgh SEO Agency Shares its SEO Best Practices

As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.

Cause marketing and the battle for meaning.

Three examples of companies, their special cause marketing initiatives, and keyword phrases pivotal for winning their battles for meaning.

Elliance

Vaccine Confidence and the Battle for Meaning

This three-part blog series considers how companies and cause marketing can mature beyond nourishing brand loyalty and secure keyword phrases linked to bedrock principles.

How SEO is Essential to Website Design

As part of a recent web design project for Highmark Insurance company we baked in SEO thinking into the structure, experience and content of the website.

Investing in Higher Education Marketing: PPC vs. SEO

Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more educated people, meaning current or prospective college students, are most likely to use search engines. […]

Elliance

Have you included PPC + SEO in your Digital Marketing Strategy?

Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts and missed opportunities. When used strategically, PPC can actually help your SEO strategy. Here are […]

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  • How infographics can supercharge your content marketing campaign
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About

Welcome to the Elliance Aha! Blog where we share digital marketing ideas, insights and inspirations for higher education, manufacturing, B2B, B2C and nonprofit brands. We are a Pittsburgh-based digital marketing agency that leverages brand, search, social, mobile and web to bring prosperity to our national and global clients.

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