Ideas, insights and inspirations.

Our passion for our visual thinking and visual explanations gets recognized in unexpected places. Over the years, a ton of blogs and several books have included our infographics. And now this: Randy Krum included our SEO infographic “Page Rank Explained” … Continue reading

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I attended a talk recently by Dr. Illah Nourbakhsh, a Robotics professor at CMU. The talk was about his book Robot Futures which discusses how machines are taking over our world. As technologists, we are always celebrating the amazing discoveries … Continue reading

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Google recently introduced a secure search protocol – meaning that every search performed on Google is now secure. Any keyword typed in as a Google search will be listed as “not provided” to the website owners using analytics software. This … Continue reading

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When you search on Google, your results include data that is part of their Knowledge Graph – Google’s name for the way information is displayed beyond the normal search results. As part of the knowledge graph, Google lets you link … Continue reading

When it comes to a paid search (PPC) campaign, it’s not just important to make sure that your ads are seen. It’s important to make sure that they’re seen by the right people. Your goal is to ensure that the … Continue reading

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Retargeting is a form of online advertising that can help you keep your brand in front of prospects or customers after they leave your website. Did you know that 98% of visitors leave websites without converting?! That means that for … Continue reading

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Many people approach PPC and SEO as completely separate strategies. But if your PPC and SEO campaigns aren’t talking to each other, you’re wasting time and money. It’s important to share insights learned in each area to avoid duplicated efforts … Continue reading

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If it’s not already, it should be! When strategically managed, PPC can be a lead-generating machine for qualified prospects. Here’s why: Target by location: Target a specific state, city, or radius around your campus in which to run your ads. … Continue reading

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If done right, SEO will literally outlive your website. On the internet, we don’t often think of our media as having any intrinsic permanent value. News headlines are expired within minutes; tweets are gone in a flash. Blogs squabble and … Continue reading

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At Elliance we work with clients of all shapes and sizes, from many different industries. Regardless, it’s our passion for the work that helps them to reach their potential and beyond. One of our core beliefs is that SEO is … Continue reading

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