Discover how Google’s AI Overviews impact search traffic. Learn why niche, long-tail SEO strategies for higher education websites can still drive meaningful clicks and engagement.
Category: Search Marketing
The art and science of higher education SEO marketing begins with understanding what prospective students, faculty, staff, partners and funders truly seek—not just keywords, but clarity, purpose, and an ambitious path forward. The science is precision: using data to anticipate intent, select right keywords, structure content, and harmoniously marry code and content. The art aligns […]
In the past 30 years, Elliance has deployed SEO strategies for more than 100 colleges, universities and higher education institutions in service of growing their enrollment, endowment and reputation. Why have we insisted on recommending SEO to our higher education marketing clients? For two reasons. First, because Google/Bing page 1 is destiny. Trusted page one […]
Elliance, a higher education website design and SEO marketing agency, helps universities with redesign and SEO projects. Here is a glimpse of our recent work for UNC Charlotte which resulted in top rankings in North Carolina.
Elliance, a Pittsburgh-based marketing agency helps you stay ahead of the curve by using AI principles in their SEO strategies. Learn how AI is impacting SEO to build top rankings on Google.
Colleges and universities can deploy these 9 Higher education SEO agency strategies to grow undergraduate, graduate, online, adult and international enrollment.
As one of Pittsburgh’s longest standing website design agencies, Elliance has been delivering prosperity with SEO-friendly websites for regional, national and global clients for the past 30 years.
Applying the SEO Checklist is the second website design best practice we have used as one of Pittsburgh’s longest standing website design and SEO agency.
Featured Snippets are the highlighted results at the top of a Google Search Results page. Also known as position “zero”, they appear above the first organic result. Google displays these results when they determine that this format will help the user more easily discover what they’re looking for. Featured Snippets can show up as a […]
As Pittsburgh’s longest standing SEO & Inbound agency, Elliance has been using these best practices to deliver prosperity to regional and national clients.