CMO’s should focus on digital marketing ROI rather than looking at myriad data points that are all indicators of one question: how much money did we generate?
Category: Market Insights
You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of the Content Marketing Institute: “Content marketing is the marketing and business process for creating and […]
What are the key ingredients of marketing success in 2014?
Search is one of the most frequently used online tools among US adults. A 2012 Pew Internet Survey found that 91% of adults use search engines to find information on the Web. This survey also revealed that younger and more educated people, meaning current or prospective college students, are most likely to use search engines. […]
Google recently introduced a secure search protocol – meaning that every search performed on Google is now secure. Any keyword typed in as a Google search will be listed as “not provided” to the website owners using analytics software. This means that website owners will not have access to the keywords that directed readers to […]
Here are Q2 charts from Google that shed light on what’s happening with higher education related searches:
Anyone involved with higher education branding and marketing has used such shorthand as “four-year liberal arts college” or “four-year degree.” Likewise, most colleges and financial aid sources will talk about a bachelor’s degree as a four-year effort. But the best national data tells a different story. Reports from the American Council on Higher Education and […]
Many of our friends and clients and prospective clients are heading into a delicate season right now. For many it’s the end of the fiscal year, meaning that whatever budget remains for marketing or communications must be very carefully managed. At the same time, clients in higher education have just three months before a new […]
To higher education marketing pros, April & May is “yield season.” It’s the culmination of all their marketing and relationship-building efforts to convert a suspect to a prospect to an applicant to an admitted student. Yield is the percentage of admitted students who actually decide to enroll. This is a big deal in enrollment marketing […]
As the director of new business development, I do a little bit of problem solving and a little bit of matchmaking. It’s my job to do everything I can to help contacts clearly articulate their challenges and then to determine if and how Elliance can help solve those problems. The best part of my day […]