Higher Education Marketing Analytics Dashboard Service for Colleges and Universities

Your marketing data is probably spread across Google Analytics, Search Console, paid media platforms, social platforms, your admissions CRM and fundraising systems. Instead of checking multiple dashboards across multiple platforms, or asking your team to assemble reports every month, imagine having a single, all-in-one, marketing performance report with dashboards and KPIs at your fingertips 24×7. That’s what our agency builds, manages and reports for many higher ed institutions.

These dashboards answer questions our vice president clients have:

Search & Visibility

• Are we visible on search engines and AI answer engines?
• Is your non-branded visibility growing?

Website & Engagement

• Is traffic going up year over year?
• Which marketing channels are working?
• What is our marketing reach?

Content & Interest Metrics

• Which programs are most popular?
• Which thought leadership and educational blog posts are most popular?
• Which reputation-building magazine articles are most popular?
• Which news items are most popular?
• Which faculty experts are attracting most interest?
• Is interest in alumni stories growing over time?

Enrollment Metrics

• Are prospective students engaging?
• Which paid media channels are converting best? and which are underperforming?
• What is the shape of the admissions funnel?
• Is marketing contributing to enrollment?
• Where are prospective students dropping out of the conversion journey?

Giving Metrics

• Is marketing contributing to giving?
• What is the shape of the giving funnel?

Next Steps

• What deserves attention this month?

Using Google Data Studio, Elliance brings the most important marketing signals together in an all-in-one, continuously updated, higher education marketing analytics report with dashboards and KPIs that matter.

We show both snapshots and trends, so you can see not only what is happening, but where performance is heading.

We are drowning in data.

Let’s extract insights and measure the metrics that matter.

Ask Elliance to audit your marketing analytics and show you what an all-in-one dashboard could look like. Over the years, we’ve provided this service to large variety of institutions including community colleges, 4-year liberal arts colleges and research universities.