A modern college needs more marketing expertise than most small and midsized institutions can reasonably maintain internally. To address digital complexity and talent turnover, institutions can extend their internal teams with an embedded marketing agency — gaining senior expertise across brand, enrollment, advancement, web, UX, content, paid media, digital PR, SEO and AI search without […]
As a leading higher education marketing agency, we’re often asked by colleges and universities to perform comprehensive marketing audits. The reasons vary: a demographic cliff, changing student expectations, declining visibility, or simply the need to attract more of the right-fit students the institution values most. We recommend that higher education institutions align every touchpoint around […]