A modern college needs more marketing expertise than most small and midsized institutions can reasonably maintain internally. To address digital complexity and talent turnover, institutions can extend their internal teams with an embedded marketing agency — gaining senior expertise across brand, enrollment, advancement, web, UX, content, paid media, digital PR, SEO and AI search without […]
Colleges and universities typically commission a marketing audit for one of five reasons: new leadership, demographic pressure, changing student expectations, declining visibility or the need to attract more of the right-fit students they value most. We recommend that higher education institutions align every touchpoint around the 3Rs of Institutional Prosperity: Revenue: You can’t bore people […]