Ideas, insights and inspirations.

When I was a child, I was fascinated by the PBS show The Woodwright’s Shop. If you haven’t seen the show, the host Roy Underhill makes amazing projects out of wood using manual hand tools. A significant portion of the … Continue reading

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The statistics are rather unsettling. The National Cancer Institute estimates that 1,658,370 new cases of cancer will be diagnosed in the United States in 2015 and 589,430 people will die from the disease. I wrote about my own cancer scare … Continue reading

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In light of my yellow Elliance copywriter’s desk making its first journey around the shy Pittsburgh sun, I got to thinking about what I’d learned about higher education marketing in the last year, and if there was anything the handful … Continue reading

We recently met around the conference table at Elliance to discuss the pros/cons of pursuing an RFP opportunity —  a major state research university wanting to sharpen its brand focus and tell a better capital campaign story in order to … Continue reading

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Most people draw a clear line between conventional marketing of products and services, and social marketing, which broadly defined applies marketing principles to change human behavior in order to improve health or benefit society. But what happens when you bring … Continue reading

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While your faculty and students may have taken the summer off from their college assignments, you know that the work of higher education brand building never ends.  Today, and every day, your college brand continues to do its daily work … Continue reading

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Over the past year, we’ve made several existing website designs responsive, including Shady Lane School, First Commonwealth, and CMU Today. As you can see from these examples, responsive web design (RWD) helps modernize an existing design while it helps you reach a … Continue reading

1. 90% of information transmitted to the brain is visual, and visuals are processed 60,000X faster in the brain than text. (Sources: 3M Corporation and Zabisco) 2. Viewers spend 100% more time on pages with videos on them. (Source: MarketingSherpa)   … Continue reading

You’ve probably watched enough “Law and Order” episodes to be familiar with the phrase, “follow the money.” Usually the prosecutor is telling the detectives or a forensic accountant to “follow the money.” The same is true for smart CMOs. Right … Continue reading

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You know how to blog and to use Twitter and Facebook to connect with customers. But do you know how to create the content that attracts and retains them? According to Joe Pulizzi, author of “Epic Content Marketing” and founder of … Continue reading

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