Even though Marketing budgets are being slashed, online marketing spending is on the rise. Here are some reasons for this paradox: 1. eMarketing provides better ROI. 2. eMarketing is more measurable. 3. eMarketing provides better tracking. You know what is working, and exactly the things that are working. 4. With eMarketing’s lower costs, marketers can […]
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A few symptoms: 1. Unbeknownst to them, their brands are being discussed on twitter, blogs, Facebook, YouTube and other hangouts. 2. Many don’t realize that their brands are losing the PR wars in social media space. 3. They are too busy obsessing over formulating corporate guidelines and policies instead of testing and embracing social media […]
Just wrapping up a touching book titled ‘Management Lessons from Mayo Clinic’. Few takeaways: 1. the needs of the patient (customer) come first. 2. Teamwork isn’t optional; it powers integrated multi-specialty excellence. 3. Deliver care with time-condensed efficiency. 4. All touch points, systems, and processes are aligned with the first three values. 5. Build leadership […]
Search Engine Marketing world map. Phew. Imagine how sparse this was just 8 years ago. No international search, no local search, no social media sites like Flickr, YouTube, Odeo.
Earlier I had posted my review and critique of Stephen Baker’s book ‘Numerati’, noting that he doesn’t give b2b examples. Since the, I have been on the hunt for b2b examples. I just found another one by Otis Elevator company, which offers the following service on their website: REM® Remote Elevator Monitoring Otis developed the […]
Interestingly, senior decision makers look at eMarketing ROI based on their roles. CEOs tend to focus on downstream metrics such as aggregate ROI i.e. if we invested $x into an eMarketing program, what revenue, $y, did we get from it. How many fold is $y of $x. On the other hand, Marketing Directors tend to […]
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I just finished Numerati by Stephen Baker. Enjoyed the book with chapters on how Numerati are watching, monitoring, and modeling people as workers, shoppers, voters, bloggers, terrorists, patients, and lovers. Not much here if you are interested in B2B space, but I met two people recently who I would classify as B2B Numerati. The first […]
Unlike in personal life, in business, familiarity breeds trust. The art of marketing is for your prospects and customers to find your brand at all relevant touch points: in search results, on review sites, on analyst reports, in industry forums, in discussion groups, in blog conversations, in slideshares, on twitter, and other social media sites. […]