Before starting a website design project, our agency begins by understanding the medical tradition and educational philosophy the institution represents. Allopathic, osteopathic, naturopathic and chiropractic traditions approach health and healing differently, but each raises an essential question: how can we best serve the patient while avoiding harm? Questions and themes we explore during discovery: Medical […]
Great nursing school websites reflect the values of the profession: compassionate care, accessibility, transparency, ethical integrity and evidence-based practice. These values should shape everything from information architecture and content to visual design and development. But a nursing school website must do more than look good. It must help prospective students evaluate programs, understand their options, […]
When budgets are tight, senior enrollment marketers often have to use creativity instead of travel to meet enrollment targets. Travel creates one conversation at a time. A great program page, faculty article, webinar, research report or alumni story can create thousands of conversations without anyone boarding a plane. Here is a list of ideas for […]
Marketers starting a new role, or inheriting an existing agency often want an independent assessment of the effectiveness, efficiency, measurement rigor and growth potential of a manufacturer’s performance marketing ecosystem—and turn those findings into specific actions, tests, investment choices and operating improvements. Our audit examines paid search, paid social, retargeting, landing-page performance, conversion tracking, CRM […]