| Mar 21, 2009
5 Hallmarks of Great Brands
If you think about it, we trust great brands for very simple reasons. They:
1. create an emotional response
2. resonate with us
3. listen to us and talk to us
4. embrace simplicity
5. pay attention to details
In a nutshell, we are willing to reach deeper into our pockets for great brands because of their humanity, relevance and simplicity.