Neuroscientists would disagree with Juliet’s famous words from William Shakespeare’s Romeo & Juliet. What’s in a name? that which we call a rose By any other name would smell as sweet Smell as sweet? yes. Perceived the same as a rose? Probably not. Brain scientists can prove with imaging techniques that different words evoke vastly […]
Three recurring themes that our clients have shared with us after 1-2 years of their website redesign are…
Organizations, like people, create their own destiny. Here are five forces I’ve come to understand about destiny in the lives of organizations.
I bet I can explain all the talk about the Internet of things (IoT) and the phrase “smarter planet” in a few short paragraphs. Thirty years ago, I co-oped at GE. Our goal was to improve the efficiency of a fluorescent lighting assembly line. We implemented a four-step process: Step 1: Install Sensors: we installed 200 […]
Why relaunch the online Carnegie Mellon responsive university magazine when it was relaunched just two years ago? Two reasons: big data & branding.
Recently a colleague asked me about the overarching tensions we hold as a Pittsburgh digital marketing company serving clients worldwide. After some reflection, I compiled a list of three that we instinctively hold: 1. Delivering on Business Strategy & Creative Outcomes. Our clients have described us as a hybrid firm, a cross between business smarts […]
I hope you enjoy these as much as we do at Elliance: Designed by Apple in California Productivity future vision by Microsoft https://www.youtube.com/watch?v=ozLaklIFWUI What inspires you?
We recently launched the William Woods University website with the thought that it might be touted as one of the best responsive design college websites. Our guidelines were simple: 1. Authenticity 2. Simplicity 3. Integrity 4. Findability 5. Usability 6. Beauty How did we do? What do you think? and in responsive mode Visit the […]
It’s simple. It’s about people, their stories and their relationships. It’s about compelling storytelling. It’s about telling stories with great photographs, great videos and intriguing ideas. If you follow these three guidelines with your social media, you will be very successful. Learn more about our social media marketing services.
Elliance is proud to launch the first responsive website for naturopathic medicine in North America for Southwest College for Naturopathic Medicine (SCNM). By outsmarting the competition and with its history of firsts, SCNM has once again proven that it is indeed the most innovative college for naturopathic medicine. The entire process of launching the website […]