Inbound Marketing & Paid Marketing: Good Alone, Better Together.

Pendulum is swinging away from paid marketing towards inbound marketing. Elliance, a firm believer in the power of AND-thinking and not EITHER-OR-thinking, recommends that marketers embrace both. In fact, we see a mutually reinforcing relationship between inbound marketing and paid marketing. i.e. they are good alone, but better together. While paid marketing gives a short-term boost, inbound marketing creates an enduring foundation. In reality, with inbound marketing as part of the mix, marketers can reduce their paid marketing spend over time.