With much excitement, we are launching the first inbound marketing web resource for higher education marketers and enrollment marketing teams. It’s free and comprehensive. As the old era of traditional college search comes to an end, inbound marketing heralds the new era of authentic, high-quality, content marketing that deepens brand trust, secures SEO rankings, and […]
We are proud to launch the responsive web design magazine for Carnegie Mellon alumni and friends. Read how we achieved the herculean feat in a short 3 months.
Holding two opposing ideas in the brain at the same time is hard, but that’s what is required daily from all marketers, specially higher education marketers. Here are the forces that you have to be thinking about in 2014: Do you have another dimension to add to this? Lear more about our higher education marketing […]
Digital (i.e. web+search+social+mobile) has changed everything in the world of marketing. Digital is doing to marketing what quantum mechanics did to newtonian mechanics. Let me share five indicators of a tectonic shift taking place right under our feet: 1. Communications models are now based on themes, not on THE BIG IDEA. The evidence of this […]
I have four pieces of advice. Pilot then scale First, follow the timeless principle of pilot then scale. Take one course online rather than offer an entire degree online. Then take one degree online instead of taking half a dozen degrees online. Start with unique programs Second, build early successes by piloting with a unique […]
Here are Q2 charts from Google that shed light on what’s happening with higher education related searches:
Mr. Gilka, Director of Photography at National Geographic, recently passed away. He was adored, feared and respected – all at the same time. Two quotes from his Remembrance in the latest issue of National Geographic Magazine stood out. “He pinpointed talent like a heat-seeking missile, assembling a team that would bring the excitement, immediacy and […]
Bringing about change is tough stuff. Chip and Dan Heath, in their recent book titled “How to Change Things When Change is Hard” talk about Bright Spots, or things that are working. They wisely posit that instead of focusing on things that are broken, it’s better to talk about bright spots that are not only […]
F. Scott Fitzgerald famously said “The test of a first rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function”. At Elliance, we have made it a habit of not settling for easy answers. Each one of us holds the torch […]
When budgets are shrinking, competitors are multiplying and program offerings are expanding, this higher education marketing strategy will help you outsmart competitors without outspending them.